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MIdlands State University Institutional Repository
Business Sciences
Information and Marketing Sciences
Staff Publications
Research Papers
Research Papers : [29]
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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 29
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Issue Date
Title
Author(s)
4-Sep-2024
(Dis)engaging with green hotels: behavioural reasoning, willingness to pay and patronage intention: a developing country perspective
2-Aug-2022
Influencing millennials to embrace sustainable fashion in an emerging market: a modified brand avoidance model perspective
1-Dec-2020
Structurally validated scale of measuring the link between corporate storytelling for branding & internal stakeholders’ corporate brand perceptions
26-Aug-2024
A Framework for the Implementation of Virtual Reality (VR) in the Higher and Tertiary Education Sector in Zimbabwe.
21-Aug-2024
Impact of electronic word-of-mouth metrics on service provider choice moderated by organizational image: Insights from Zimbabwean polytechnics
23-Aug-2024
Citizens’ deprecating behaviour: dragging down the nation branding efforts in developing countries—opinions of selected stakeholders in Zimbabwe
9-Nov-2020
Corporate storytelling for branding: Underpropping or thwarting internal stakeholders’ optimistic corporate brand perceptions?
29-Apr-2024
Cyber-Security awareness and its contribution towards sustainable human development: insights from the Zimbabwean context
18-Mar-2024
Status of Sustainability Management Education in African MBA Programmes: A Web-based Research Approach
5-Jan-2024
Social Media Monitoring as a Strategy for Online Reputation Management in Zimbabwe’s Life Assurance Industry
3-Jul-2023
Green burial conundrum: constructing the intersection between stakeholder perceptions and sustainable land use in a multi-cultural society
18-Jul-2023
Can social marketing undo the COVID-19 infodemic? Predicting consumer preventive health behavior in the marginalized communities in Zimbabwe
18-Aug-2023
Offender eLearning: A systematic literature review on re-entry, recidivism, and life after prison
Aug-2022
Understanding energy-efficiency choices through consumption values: the central role of consumer's attention and trust in environmental claims
2-May-2023
Citizen-centric cybersecurity model for promoting good cybersecurity behaviour
2023
A downstream social norms approach for curtailing e-cigarette waste: Promising social marketing interventions from consumer interactions
23-Jan-2023
Exploring value-addition initiatives among small-to-medium enterprises in the leather sector in emerging economies
16-Feb-2023
Factors affecting the adoption and use of online assessment for learning at Polytechnics in Zimbabwe
1-Sep-2022
Digital prison rehabilitation and successful re-entry into a digital society: A systematic literature review on the new reality on prison rehabilitation
18-Mar-2022
Prognosticating anthropomorphic chatbots' usage intention as an e-banking customer service gateway: cogitations from Zimbabwe
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 29
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Department of Information and Mar...
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Department of Marketing and Infor...
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Doctor of Philosophy (Marketing M...
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Edward Mudzimba
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Ernest M. Kadembo
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Eugenia Zivanai
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Forbes Makudza
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Gideon Mazuruse
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Hope Hogo
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Issock, Paul Blaise Issock
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