Master Of Commerce In Marketing Strategy Degree : [11] Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 11 of 11
Issue DateTitleAuthor(s)
May-2018The impact of public relations strategies on taxpayer compliance levels in tax authorities.
Apr-2018The effect of social media on customer purchase decisions in the beverages industry in Zimbabwe.
Nov-2016Football as a space for marketing and relationship marketing in Zimbabwe : case of selected companies
2018The effect of consumer ethnocentrism tendencies towards foreign manufactured products and local products in the food manufacturing industry in Zimbabwe
2019The influence of green advertising on sustainable plastic packaging waste disposal: case of Beitbridge urban households.
2017The impact of loyalty programs on customer repeat purchase: a case of the hospitality sector in Harare
2014The impact of green marketing strategies on customer purchase decision in Zimbabwe's FMCG sector
2014The effect of board independence on liquidity risk management in the Zimbabwean banking sector
Jun-2013An evaluation of the management of customer experiences by Zimbabwean commercial banks.
Oct-2015The impact of generic strategies on company performance: a case of the bakery industry in Zimbabwe.
2014Effectiveness of customer retention strategies in managing customer attrition in the airline industry in Zimbabwe
Collection's Items (Sorted by Submit Date in Descending order): 1 to 11 of 11