Bachelor Of Commerce Marketing Management Honours Degree : [45] Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 45
Issue DateTitleAuthor(s)
2016The influence of social media interactions on brand equity: A case of Old Mutual Zimbabwe
May-2018The effectiveness of Personal Selling on company performance. A case of C.T. Bolts
2019The impact of corporate branding on company performance: a case study of Olivine industries
2018Influence of the rebranding strategy on brand preference: case of the Zimbabwe Broadcasting Corporation (ZBC).
2016The effectiveness of differentiation strategies on company performance: a case of Gtel Zimbabwe
2016Analysing the importance of private brands in improving company performance: a case of Tynserv distributors (bonita brand).
2017The influence of promotion mix on purchasing behavior in B2B markets: case of Tatu Holdings
2017The effectiveness of brand equity on creating customer loyalty: a case of sign graphics private limited company, Harare.
2014An evaluation of the quality control systems used in the shoes, leather and allied products industry: a case study of the Zimbabwe Bata Shoe Company, Gweru
2017Effectiveness of online purchasing attributes on company performance: a case of Telone Zimbabwe
2016The effectiveness of network marketing in enhancing market share: a case of Doves Assurance company
2014The effect of organisational citizenship behaviours on Service Quality: a case of Midlands State University
2016An evaluation on the impact of internal marketing strategies on organizational performance
2015Investigating the effect of billboard advertising on company performance: a case of Sable press private limited.
2015The effects of mobile money transfer services on traditional banking services offered by banks: case study of BancABC
2016The effectiveness of line extension strategies on brand sales performance: case of Unilever Zimbabwe Harare branch
2014To assess the effectiveness of supplier relationship management strategies on service quality: a case of Shomet Construction private limited.
2014Evaluating the effectiveness of the logistics system on company perfomance: a case study of Grain Marketing Board
2015Evaluating the influence of direct marketing on company performance in the bakery and confectionery Industry: a case of Bakers Inn, Gweru
Apr-2014The effects of product positioning on company performance: a case of grain marketing board.
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 45