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Title: | Implications of China’s Approved Tourism Destination Status (ADS) on Zimbabwe’s Tourism Environment: Insights from Local and Government Tourism Groups in Zimbabwe | Authors: | Zhou Zibanai Lecturer, Tourism & Hospitality Management Department, Midlands State University, Zimbabwe. |
Keywords: | Approved Destination Status Zimbabwe Tourism Environment Chinese Market Implications |
Issue Date: | Aug-2016 | Publisher: | AFRICAJOURNALS | Abstract: | This study examined system-wide implications of an Approved Destination Status (ADS) granted to Zimbabwe by China in 2004 on Zimbabwe`s tourism industry. A total of 150 self-administered questionnaires were used to collect data. The study revealed a disproportionate increase of tourism traffic from the Chinese market and revenue inflows which have largely remained depressed. Findings further highlighted that Chinese`s low spending patterns, inaccessibility of the country, and a highly volatile political environment have undermined the ADS. The ADS dispensation has presented local operators with a dilemma on the way forward, hence a shift in marketing strategy, re-configuration of the pricing regime, and improved air connectivity are necessary. | URI: | https://cris.library.msu.ac.zw//handle/11408/5722 |
Appears in Collections: | Research Papers |
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File | Description | Size | Format | |
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Implications of China’s Approved Tourism Destination Status (ADS) on Zimbabwe’s Tourism Environment.pdf | Abstract | 76.45 kB | Adobe PDF | View/Open |
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