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DC Field | Value | Language |
---|---|---|
dc.contributor.author | Zhou Zibanai | en_US |
dc.date.accessioned | 2023-06-23T16:54:59Z | - |
dc.date.available | 2023-06-23T16:54:59Z | - |
dc.date.issued | 2016-08 | - |
dc.identifier.uri | https://cris.library.msu.ac.zw//handle/11408/5722 | - |
dc.description.abstract | This study examined system-wide implications of an Approved Destination Status (ADS) granted to Zimbabwe by China in 2004 on Zimbabwe`s tourism industry. A total of 150 self-administered questionnaires were used to collect data. The study revealed a disproportionate increase of tourism traffic from the Chinese market and revenue inflows which have largely remained depressed. Findings further highlighted that Chinese`s low spending patterns, inaccessibility of the country, and a highly volatile political environment have undermined the ADS. The ADS dispensation has presented local operators with a dilemma on the way forward, hence a shift in marketing strategy, re-configuration of the pricing regime, and improved air connectivity are necessary. | en_US |
dc.language.iso | en | en_US |
dc.publisher | AFRICAJOURNALS | en_US |
dc.relation.ispartof | African Journal of Hospitality, Tourism and Leisure | en_US |
dc.subject | Approved Destination Status | en_US |
dc.subject | Zimbabwe Tourism Environment | en_US |
dc.subject | Chinese Market | en_US |
dc.subject | Implications | en_US |
dc.title | Implications of China’s Approved Tourism Destination Status (ADS) on Zimbabwe’s Tourism Environment: Insights from Local and Government Tourism Groups in Zimbabwe | en_US |
dc.type | research article | en_US |
dc.identifier.doi | http://publishingindia.com/GetBrochure.aspx?query=UERGQnJvY2h1cmVzfC8zNTE3LnBkZnwvMzUxNy5wZGY= | - |
dc.contributor.affiliation | Lecturer, Tourism & Hospitality Management Department, Midlands State University, Zimbabwe. | en_US |
dc.relation.issn | 0947-6250 | en_US |
dc.description.volume | 5 | en_US |
dc.description.issue | 1 | en_US |
dc.description.startpage | 1 | en_US |
dc.description.endpage | 15 | en_US |
item.grantfulltext | open | - |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
item.languageiso639-1 | en | - |
item.cerifentitytype | Publications | - |
item.openairetype | research article | - |
item.fulltext | With Fulltext | - |
Appears in Collections: | Research Papers |
Files in This Item:
File | Description | Size | Format | |
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Implications of China’s Approved Tourism Destination Status (ADS) on Zimbabwe’s Tourism Environment.pdf | Abstract | 76.45 kB | Adobe PDF | View/Open |
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