1. MIdlands State University Institutional Repository

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Issue DateTitleAuthor(s)
12021Psychosocial correlates of deceptive e-cigarette counterfeit susceptibility: a Web's law-persuasion-trait theory perspective.
22011Internal marketing strategies in state universities in Zimbabwe: a case of Midlands State University
32021Influence of personal value orientations on pro-environmental behaviour: a case of green shopping bags
42018Board gender composition and marketing effectiveness in the female consumer market in Zimbabwe
52016Emotional positionung strategy: Can it create customer loyalty in the hardware construction sector in Zimbabwe?
62019A pilot study of MBA programmes in South Africa
72021Considerations, benefits and unintended consequences of banning plastic shopping bags for environmental sustainability: A systematic literature review
82021Efficacy of plastic shopping bag tax as a governance tool: lessons for South Africa from Irish and Danish success stories
92021Covid-19 impact on Zimbabwean agricultural supply chains and markets: a sustainable livelihoods perspective
102009Adoption and use of internet banking in Zimbabwe: an exploratory study
112015Impact of ICT on service management in the Zimbabwean public sector: a case of Zimbabwe National Road Administration (ZINARA)
123-Jan-2023Embedding Ecopreneurial Behaviour: Proposed Social Marketing Interventions From Value-In-Behaviour Perceptions of Plastic Waste Ecopreneurs
132021Fashion designers' attitude-behaviour inconsistencies towards a sustainable business model: a neutralisation theory perspective
1416-Jul-2023Building Positive Zimbabwean Tourism Festival and Event Destination Brand Image and Equity
15Sep-2013Factors influencing choice of a university by students in Zimbabwe
162016The state of public sector ICT infrastructure in Zimbabwe and its implications on service delivery.
1719-Oct-2021Nipping the dead mall trend in the bud: a modified shopper-based mall equity model for South Africa's distressed malls
182021Covid-19 impact on Zimbabwean agricultural supply chains and markets: A sustainable livelihoods perspective
192012Observing corporate governance principles: growth strategy for small traders in Zimbabwe
202013One minute excellence: the pathway to breakthrough customer service, a review
212008Barriers to electronic commerce adoption in small and medium enterprises: a critical literature review
222011Achieving research excellence Zimbabwean universities: a review based on the eight anchor elements characterising excellent companies
232020Exploring internal stakeholders’ emotional attachment & corporate brand perceptions through corporate storytelling for branding
242021Factors influencing the use of non-plastic reusable shopping bags: a cognitive-normative-habitual approach
252021Retailer volunteerism as a plastic shopping bag governance tool: shoppers’ reflections and contributions to environmental social marketing
262010Electronic commerce benefits and adoption barriers in small and medium enterprises in Gweru, Zimbabwe
2731-Oct-2018Integrated teachings methods for entrepreneurship skills development studies: a case of one selected Multicultural Polytechnic College in Manicaland Province, Zimbabwe
282016Establishing a sustainable competitive advantage through e-business: a case of the manufacturing sector in Zimbabwe
292006Understanding service failure and complaint management in marketing oriented organisations: a review
302014Effectiveness of corporate social responsibility in enhancing company image
312011Labour arbitration effectiveness in Zimbabwe: fact or fiction?
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