Please use this identifier to cite or link to this item: https://cris.library.msu.ac.zw//handle/11408/6369
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dc.contributor.authorNyasha Mapuweien_US
dc.contributor.editorErnest Jakazaen_US
dc.contributor.editorHugh Mangeyaen_US
dc.contributor.editorIsaac Mhuteen_US
dc.date.accessioned2024-12-11T11:03:29Z-
dc.date.available2024-12-11T11:03:29Z-
dc.date.issued2024-06-18-
dc.identifier.urihttps://cris.library.msu.ac.zw//handle/11408/6369-
dc.description.abstractPeople living in rural settings have always borne the brunt of being the last to get information about issues to do with their development. Rural communities in Zimbabwe are poor, largely illiterate, sparsely populated and rarely reachable when using the traditional communication and information distributions methods. This chapter explores communication strategies and tactics that can assist in achieving sustainable development in Zimbabwean rural communities. It situates the dissemination of important information on sustainable development in educating rural communities about climate change through the use of locally devised communication tools. Using field interviews and archival research, this chapter proposes that improved information dissemination packaging should be key to effective communication in the face of climate change for sustainable development in rural Zimbabwe. Underpinned by Berlo’s Source, Medium, Channel and Receiver (SMCR) Model, this chapter identifies effective communication in articulating climate change issues for the betterment of lives in rural Zimbabwe as a very important aspect of the model for sustainable development. This chapter found out that harnessing indigenous communication knowledge remains the bedrock of effective communication for sustainable development in this setting. It recommends the use of a multimedia approach in climate change communication for sustainable development in rural Zimbabwe.en_US
dc.language.isoenen_US
dc.publisherPalgrave Macmillan, Chamen_US
dc.subjectClimate Changeen_US
dc.subjectCommunicationen_US
dc.subjectSustainable Developmenten_US
dc.subjectRural Zimbabween_US
dc.subjectRural communitiesen_US
dc.titleEffective Climate Change Communication for Sustainable Development in Rural Zimbabween_US
dc.typebook parten_US
dc.relation.publicationThe Palgrave Handbook of Language and Crisis Communication in Sub-Saharan Africaen_US
dc.identifier.doihttps://doi.org/10.1007/978-3-031-43059-6_24-
dc.contributor.affiliationDepartment of Media, Communication, Film and Theatre Arts, Midlands State University, Zvishavane, Zimbabween_US
dc.contributor.editoraffiliationLanguages, Literature & Cultural Studies, Midlands State University, Gweru, Zimbabween_US
dc.contributor.editoraffiliationLanguages, Literature & Cultural Studies, Midlands State University, Gweru, Zimbabween_US
dc.contributor.editoraffiliationLanguages, Literature & Cultural Studies, Midlands State University, Gweru, Zimbabween_US
dc.relation.isbn978-3-031-43059-6en_US
dc.description.startpage435en_US
dc.description.endpage451en_US
item.cerifentitytypePublications-
item.fulltextWith Fulltext-
item.grantfulltextopen-
item.languageiso639-1en-
item.openairetypebook part-
item.openairecristypehttp://purl.org/coar/resource_type/c_3248-
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