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https://cris.library.msu.ac.zw//handle/11408/6251
Title: | The Palgrave Handbook of Language and Crisis Communication in Sub-Saharan Africa | Authors: | Ernest Jakaza Hugh Mangeya Isaac Mhute Languages, Literature & Cultural Studies, Midlands State University, Gweru, Zimbabwe Languages, Literature & Cultural Studies, Midlands State University, Gweru, Zimbabwe Languages, Literature & Cultural Studies, Midlands State University, Gweru, Zimbabwe |
Keywords: | social media political crisis brand communication reputation management Zulu rhetoric linguistic strategies Discourse Analysis multimodality |
Issue Date: | 17-Jun-2024 | Publisher: | Palgrave Macmillan Cham | Abstract: | This handbook provides a detailed and sustained examination of the scope, purpose and practical application of crisis and disaster management communication in this critical region of the African continent, sub-Saharan Africa (SSA). The volume lays the foundation that enables a nuanced appreciation of two significant issues. The first pertains to SSA’s vulnerability to both natural and man-made phenomena. Secondly, it argues that communication plays a critical role in so far as the identification, social construction, raising awareness, preparation, mitigation and eradication of crises and disasters in the region. Communication plays a critical role in potentially reducing the impacts of crises and disasters before their occurrence. This handbook is a key resource for academics, students and practitioners in areas such as political communication, media communication, language and communication, brand communication, social/digital media communication, and crisis communication, among others. | URI: | https://cris.library.msu.ac.zw//handle/11408/6251 |
Appears in Collections: | Books |
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File | Description | Size | Format | |
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The Palgrave Handbook of Language and Crisis Commu.pdf | Abstract | 64.43 kB | Adobe PDF | View/Open |
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