Please use this identifier to cite or link to this item:
https://cris.library.msu.ac.zw//handle/11408/6097
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Sephath Mlambo | en_US |
dc.date.accessioned | 2024-05-08T12:51:43Z | - |
dc.date.available | 2024-05-08T12:51:43Z | - |
dc.date.issued | 2017-06 | - |
dc.identifier.uri | https://cris.library.msu.ac.zw//handle/11408/6097 | - |
dc.description.abstract | This paper explores the notion of consumer demographic profiling of Zimbabwe by using census and survey data from Zimbabwe’s statistical agency ZIMSTAT. Certain trends emerged by examining secondary data mostly from 1962 when the first comprehensive census was conducted for Africans and non-Africans in Zimbabwe. A number of significant features come to light including age/sex composition, household size, population distribution and the changing role of women in the population and for decision makers within households. Conclusions and recommendations have been made concerning significant implications for all types of retailers of products and services. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Scholedge R &D Center | en_US |
dc.relation.ispartof | Scholedge International Journal of Management & Development | en_US |
dc.subject | Demographic profiling | en_US |
dc.subject | retail consumers | en_US |
dc.subject | Zimbabwe | en_US |
dc.title | Demographic profiling of retail consumers in Zimbabwe | en_US |
dc.type | research article | en_US |
dc.identifier.doi | 10.19085/journal.sijmd040201 | - |
dc.contributor.affiliation | Lecturer. Department of Retail & Logistics Management, Midlands State University Zimbabwe | en_US |
dc.relation.issn | 2394-3378 | en_US |
dc.description.volume | 4 | en_US |
dc.description.issue | 2 | en_US |
dc.description.startpage | 10 | en_US |
dc.description.endpage | 17 | en_US |
item.fulltext | With Fulltext | - |
item.cerifentitytype | Publications | - |
item.languageiso639-1 | en | - |
item.grantfulltext | open | - |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
item.openairetype | research article | - |
Appears in Collections: | Research Papers |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Demographic profiling of retail consumers in Zimbabwe.pdf | Abstract | 96.5 kB | Adobe PDF | View/Open |
Page view(s)
62
checked on Aug 30, 2024
Download(s)
18
checked on Aug 30, 2024
Google ScholarTM
Check
Altmetric
Items in MSUIR are protected by copyright, with all rights reserved, unless otherwise indicated.