Please use this identifier to cite or link to this item: https://cris.library.msu.ac.zw//handle/11408/4477
Title: Assessing the impact of transformative innovation strategies on organisational growth in the Zimbabwean Telecoms
Authors: Mveku, Blessed
Masamba, Simbarashe
Mutero, Tanaka T.T.
Mutoko, Bruce
Keywords: Telecommunications
Transformative innovation
Organizational Growth
Issue Date: Sep-2020
Series/Report no.: Dynamic Research Journals;
Abstract: The study main aim was to assess the impact of transformative innovation strategies on organizational growth in the Zimbabwean telecoms. The study was guided by the objectives that included determining the effects of proactive strategy on customer retention, determining the effect of active strategy on operational efficiency and to establish the relationship between passive strategy and market share. Relevant literatures were also covered in chapter two. The literature was presented by the aid of past researchers that wrote of transformative innovation strategies on organizational growth in the form of a constructive argument by the aid of authors in support and those who were against. The literatures also filled the gaps and showed the empirical evidence. The recommendations of the study were that the companies in the telecommunications sector should embark on transformational innovation strategies which help the organizations to do mass marketing, continuous innovation and increasing the operational efficiency of the organizations.
URI: http://hdl.handle.net/11408/4477
ISSN: 2520-7490
Appears in Collections:Research Papers

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