Please use this identifier to cite or link to this item: https://cris.library.msu.ac.zw//handle/11408/5520
Title: Nipping the dead mall trend in the bud: a modified shopper-based mall equity model for South Africa's distressed malls
Authors: Asphat Muposhi
Chengedzai Mafini
Roy Marlon Shamhuyenhanzva
Department of Marketing Management, Midlands State University, Private Bag 9055, Gweru, Zimbabwe
Department of Logistics and Supply Chain Management, Vaal University of Technology, Vanderbijlpark, 1900, South Africa
Department of Marketing and Sport Management, Vaal University of Technology, Vanderbijlpark, 1900, South Africa
Keywords: Dead mall
Shopper-based mall equity
Shopping mall value
Mall attachment
South Africa
Issue Date: 19-Oct-2021
Publisher: Inderscience
Abstract: A modified shopper-based mall equity model was applied to gain insights into possible strategies to reposition distressed shopping malls in South Africa. Mall-intercept and online survey were used to collect cross-sectional data from 623 shoppers recruited from 15 distressed malls. Structural equation modelling was employed for hypotheses testing. Mall awareness and mall environment emerged as significant predictors of shopping mall value attributed to distressed malls. The effect of shopping mall personality on shopping mall value was insignificant, while perceived mall difference had a negative effect. The path from shopping mall value to mall attachment was also insignificant. Demalling, mall renovation and a distinctive mall personality are suggested as potential strategies to reposition distressed malls and keep pace with experiential value accorded by internet-based malls. Mall personality may be improved by shifting away from a cost-oriented strategy by embracing a differentiated mall strategy premised on enhancing shopper experiential value.
URI: https://cris.library.msu.ac.zw//handle/11408/5520
Appears in Collections:Research Papers

Files in This Item:
File Description SizeFormat 
Nipping the dead mall trend in the bud.pdfAbstract5.33 kBAdobe PDFView/Open
Show full item record

Page view(s)

46
checked on Jun 18, 2024

Download(s)

12
checked on Jun 18, 2024

Google ScholarTM

Check

Altmetric


Items in MSUIR are protected by copyright, with all rights reserved, unless otherwise indicated.