Subscribe to this collection to receive daily e-mail notification of new additions

Issue Date	Title	Author(s)
2025	Piercing the glass ceiling: proposed personal brand equity framework for enhancing women career success
4-Sep-2024	(Dis)engaging with green hotels: behavioural reasoning, willingness to pay and patronage intention: a developing country perspective
2-Aug-2022	Influencing millennials to embrace sustainable fashion in an emerging market: a modified brand avoidance model perspective
1-Dec-2020	Structurally validated scale of measuring the link between corporate storytelling for branding & internal stakeholders’ corporate brand perceptions
26-Aug-2024	A Framework for the Implementation of Virtual Reality (VR) in the Higher and Tertiary Education Sector in Zimbabwe.
21-Aug-2024	Impact of electronic word-of-mouth metrics on service provider choice moderated by organizational image: Insights from Zimbabwean polytechnics
23-Aug-2024	Citizens’ deprecating behaviour: dragging down the nation branding efforts in developing countries—opinions of selected stakeholders in Zimbabwe
9-Nov-2020	Corporate storytelling for branding: Underpropping or thwarting internal stakeholders’ optimistic corporate brand perceptions?
29-Apr-2024	Cyber-Security awareness and its contribution towards sustainable human development: insights from the Zimbabwean context
18-Mar-2024	Status of Sustainability Management Education in African MBA Programmes: A Web-based Research Approach
5-Jan-2024	Social Media Monitoring as a Strategy for Online Reputation Management in Zimbabwe’s Life Assurance Industry
3-Jul-2023	Green burial conundrum: constructing the intersection between stakeholder perceptions and sustainable land use in a multi-cultural society
18-Jul-2023	Can social marketing undo the COVID-19 infodemic? Predicting consumer preventive health behavior in the marginalized communities in Zimbabwe
18-Aug-2023	Offender eLearning: A systematic literature review on re-entry, recidivism, and life after prison
Aug-2022	Understanding energy-efficiency choices through consumption values: the central role of consumer's attention and trust in environmental claims
2-May-2023	Citizen-centric cybersecurity model for promoting good cybersecurity behaviour
2023	A downstream social norms approach for curtailing e-cigarette waste: Promising social marketing interventions from consumer interactions
23-Jan-2023	Exploring value-addition initiatives among small-to-medium enterprises in the leather sector in emerging economies
16-Feb-2023	Factors affecting the adoption and use of online assessment for learning at Polytechnics in Zimbabwe
1-Sep-2022	Digital prison rehabilitation and successful re-entry into a digital society: A systematic literature review on the new reality on prison rehabilitation