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MIdlands State University Institutional Repository
Business Sciences
Information and Marketing Sciences
Staff Publications
Staff Publications : [34]
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A multi-dimensional model for assessing e-government service gaps in the context of a developing country: a critical realist perspective
Piercing the glass ceiling: proposed personal brand equity framework for enhancing women career success
(Dis)engaging with green hotels: behavioural reasoning, willingness to pay and patronage intention: a developing country perspective
Influencing millennials to embrace sustainable fashion in an emerging market: a modified brand avoidance model perspective
Structurally validated scale of measuring the link between corporate storytelling for branding & internal stakeholders’ corporate brand perceptions
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Africa Makasi
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Edward Mudzimba
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Ernest M. Kadembo
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Eugenia Zivanai
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Forbes Makudza
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Africa Makasi
2
Department of Business Enterprise...
2
Department of Information & Marke...
2
Department of Marketing and Infor...
2
Doctor of Philosophy (Marketing M...
2
Edward Mudzimba
2
Ernest M. Kadembo
2
Eugenia Zivanai
2
Forbes Makudza
2
Gideon Mazuruse
.
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