1. MIdlands State University Institutional Repository
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Information and Marketing Sciences : [29] Community home page

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Recent Submissions

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A Framework for the Implementation of Virtual Reality (VR) in the Higher and Tertiary Education Sector in Zimbabwe. 
Impact of electronic word-of-mouth metrics on service provider choice moderated by organizational image: Insights from Zimbabwean polytechnics
Citizens’ deprecating behaviour: dragging down the nation branding efforts in developing countries—opinions of selected stakeholders in Zimbabwe
Corporate storytelling for branding: Underpropping or thwarting internal stakeholders’ optimistic corporate brand perceptions?
Strategies used by Information and Communication Technology tertiary students to deal with sexual harassment during work-related learning period in Zimbabwe: Proceedings of the 8th World Conference on Qualitative Research (WCQR2024) held from 23rd to 25th January 2024 in São Miguel – Azores (Portugal), Johannesburg (South Africa), and online.
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Staff Publications [29]    

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