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https://cris.library.msu.ac.zw//handle/11408/4720
Title: | Psychosocial correlates of deceptive e-cigarette counterfeit susceptibility: a Web's law-persuasion-trait theory perspective. | Authors: | Muposhi, Asphat Dhurup, M. |
Keywords: | Deceptive e-cigarette counterfeits Perceived authenticity Susceptibility Personality traits South Africa |
Issue Date: | 2021 | Publisher: | Sabinet Online | Series/Report no.: | African Journal of Business and Economic Research;Vol. 16; No. 2: p. 95-115 | Abstract: | Deceptive e-cigarette counterfeits are a growing concern for health practitioners and regulators. Web's law, trait theory and persuasion theory were employed to examine psychosocial factors that influence susceptibility to deceptive e-cigarettes. Cross sectional data were collected from 562 South African consumers recruited from five websites that actively promote and sell e-cigarettes. Standard multiple regression analysis results identified sensation seeking, hedonic orientation and perceived authenticity as the main factors influencing susceptibility to deceptive e-cigarette counterfeits. As consumers are influenced by content shared on online e-cigarette platforms, the use of opinion leaders and celebrities to convey messages informing consumers of the dangers of deceptive counterfeit e-cigarettes is imperative. There is also a need to step up the enforcement and monitoring of anti-counterfeit laws to discourage the supply of counterfeit e-cigarettes. Investment in consumer education, research and development is encouraged to come up with innovative e-cigarette attributes that are difficult to imitate. | URI: | https://journals.co.za/content/journal/aa_ajber/browse 10.31920/1750-4562/2021/v16n2a5 http://hdl.handle.net/11408/4720 |
ISSN: | 1750-4554 |
Appears in Collections: | Research Papers |
Files in This Item:
File | Description | Size | Format | |
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Document1.pdf | Abstract | 58 kB | Adobe PDF | View/Open |
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