Mobile phone use by Zimbabwean smallholder farmers: a baseline study

Abstract

This article provides findings from a baseline study on mobile phone use by smallholder farmers in Zimbabwe. The study investigated use of mobile phones by 58 farming households in a village in Zimbabwe’s Midlands Province. Via a survey questionnaire and a focus group discussion, the study found that 100% of the surveyed households identified “asymmetry of information” as a challenge they face in their agricultural activities, and 90% cited “absence of market information” as a challenge. Yet at the same time, the study found low levels of household mobile phone usage, with only 50% of households were found to be using mobile telephony in support of a farming activity. The article concludes with a recommendation for how to close this apparent gap between the smallholder farmers’ felt need for increased agricultural information and, at the same time, their lack of use of mobile telephony to access such information.