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Please use this identifier to cite or link to this item: https://cris.library.msu.ac.zw//handle/11408/3245
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dc.contributor.authorMugwati, Miriam Z.-
dc.contributor.authorBakunda, Geoffrey-
dc.date.accessioned2018-10-05T14:35:52Z-
dc.date.available2018-10-05T14:35:52Z-
dc.date.issued2018-
dc.identifier.urihttp://hdl.handle.net/11408/3245-
dc.descriptionPaper presented at the 2018 International Academy of African Business and Development (IAABD) annual conference: held on 16-19 May 2018. Durban South Africa.en_US
dc.description.abstractThe purpose of this research paper was to examine the difference in the effect on external marketing effectiveness of gender similar boards and gender dissimilar boards in the agro-manufacturing industry in Zimbabwe.en_US
dc.description.sponsorshipMidlands State Universityen_US
dc.language.isoenen_US
dc.publisherMidlands State Universityen_US
dc.subjectBoard gender compositionen_US
dc.subjectMarketing effectivenessen_US
dc.titleBoard gender composition and marketing effectiveness in the female consumer market in Zimbabween_US
dc.typePresentationen_US
item.languageiso639-1en-
item.cerifentitytypePublications-
item.fulltextWith Fulltext-
item.grantfulltextopen-
item.openairetypePresentation-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
Appears in Collections:Conference Papers
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