Caricaturing Fungisai Zvakavapano-Mashavave’s mutating music identity. Case of WhatsApp and Facebook discourses.

Abstract

With music being part of our everyday lives, audiences easily get attached to the musicians and have certain expectations from their favourite musicians. This study set out to investigate the perspectives of the audiences on Fungisai Zvakavapano-Mashavave’s mutating music identity. To achieve this objective, the researcher focused on Facebook and WhatsApp comments on Fungisai’s switch of genres. Qualitative research approach was employed in this study as the researcher was seeking to unpack the various meanings behind these comments. Archival research and virtual ethnography were utilized to gather data, while Critical Discourse Analysis and Content Analysis were employed upon analysing data. Findings obtained pointed to Fungisai’s switch from gospel genre to ZimDanceHall genre as a taboo, the researcher also noticed traces of patriarchy through the audiences’ comments.