Bachelor Of Commerce Marketing Management Honours Degree : [45] Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 21 to 40 of 45
Issue DateTitleAuthor(s)
Nov-2016Investigating the effectiveness of Facebook marketing on firm competitiveness in the Real Estate Sector in Zimbabwe: A case of Trevor Dollar Real Estate.
Apr-2016An analysis on the role of corporate identity on influencing company performance in the insurance sector in Zimbabwe. A case of NicozDiamond Insurance Limited.
Oct-2016The impact of service quality on customer satisfaction. A case of Tobacco sales floor .
2014Franchising as a strategy for firm competitiveness: a case study of Dairiboard Zimbabwe Private Limited.
May-2015An analysis of the effectiveness of corporate social responsibility in establishing brand loyalty - Case of Delta Beverages-Chibuku.
May-2014The effect of cost leadership strategies on company performance: a case of Multimedia Saatchi & Saatchi.
Nov-2014Service automation and competitiveness in the luxury travel coaches in Zimbabwe. A case study of Pathfinder luxury coaches.
May-2014Employee empowerment and firm’s competitiveness: A case study of Delta Sorghum beer products.
Oct-2016Assessing the influence of inbound logistics on company performance: a case of Browncast steel company (Pvt) Ltd.
Oct-2016Effectiveness of employee compensation strategies on improving employee performance in the minerals marketing sector in Zimbabwe: a case of Minerals Marketing Corporation of Zimbabwe (MMCZ)
2015Impact of quality management system on company performance. A case of Steelmakers Zimbabwe Pvt Ltd.
Oct-2014The effectiveness of rebranding on consumer purchasing decisions. a case study of the Grain Marketing Board.
May-2015An investigation into how gender roles influence decision making process in the construction industry of Zimbabwe. a case of Buddington builders.
Jun-2016Evaluating the effect of brand equity and its implications on customer lifetime value. a case of nebula agencies trading as Fabs hardware, Westgate, Harare.
2016The influence of digital products on company performance: the case of Manica Post
2015The evaluating the effectiveness of advertising controversial products on consumer purchase decision
Nov-2015The effectiveness of promotional activities carried out by higher and Tertiary institutions on students’ choice of university
2015An assessment of the effect of gender identity on the consumption of alcoholic beverages advertising: a case of Delta Beverages
2014The effects of product positioning on company performance: a case of grain marketing board.
2014An assessment of the effect of customer portfolio management on new product design in the fixed telecommunications sector in Zimbabwe: a case of Telone Pvt Ltd Zimbabwe
Collection's Items (Sorted by Submit Date in Descending order): 21 to 40 of 45