https://cris.library.msu.ac.zw//handle/11408/92 2026-04-06T09:42:54Z https://cris.library.msu.ac.zw//handle/11408/4084 Title: Framing of Bongani Mafu as Highlanders FC coach in the Chronicle Authors: Tshuma, Sibakhele Abstract: Football has become a widely followed „religion‟ just like Christianity. This has influenced a growth of scholarship on the subject from different theoretical positions. This study explores the sport world from a media centric standpoint. It looks at sports, particularly football from the lens of the media. It unearths how the media manufactures reality while at the same time exploring the discourses that prevail in the media with specific reference to football coaches. The study is an exploration of the re-presentation of Bongani Mafu during his tenure as Highlanders FC coach in the Chronicle newspaper in 2015. Grounded in the framing and Foucauldian discourse theory, the study utilizes a qualitative research approach. Purposively selected newspaper articles on Bongani Mafu were subjected to critical discourse and semiotic analysis. Findings suggest that Mafu‟s image and reputation mutates during the study period as upon appointment he was framed as a savior, progressed to be a rabble rouser who cannot deliver and finally a complete failure. 2015-11-01T00:00:00Z Tshuma, Sibakhele https://cris.library.msu.ac.zw//handle/11408/4078 Title: Kingmakers and\or Factionalists? Framing of ZANU PF Youths in The Herald and NewsDay. Authors: Ndawana, Tonderai Abstract: This research seeks to find out how The Herald and NewsDay frame ZANU PF youths in the context of their daily reportage and news content, however some scholars who previously studied this interrelated area like Terence Ranger (2005) asserts that in postindependence Zimbabwe there is now what we call patriotic journalism basing on Zimbabwean print media reportage both in the private and public media sector. The researcher will also look at how The Herald and NewsDay have played a major role in adding pressure on the ZANU PF government through framing of the youths. In this study however, the researcher will also look at how Mugabe survive on power for a long period of time depending on the effect of youths as a strong party organ.The party youths coming up with, ZANU PF Youth Interface Rallies in a way to strengthen the party and by inviting Mugabe as way to preserve his position. ZANU PF party is also currently making use of repackaging of history as Terence Ranger (2005) argues, and its use and distortion of legitimate grievances contributed to patriotic blackness whereby Mugabe is touring countrywide on youth interface rallies forwarding his ideology. ZANU PF is currently maintaining its grip on youths to push its mandate, this can be reviewed by the One Million March which was attended by thousands of Zimbabweans marching through the capital Harare in support of President Robert Mugabe, but their number fell short of the ruling party's goal of attracting a million people. Demonstrators mostly youths attended the event from all over Zimbabwe for the march, organized by the Zanu-PF's youth wing in 2016. 2017-01-01T00:00:00Z Ndawana, Tonderai https://cris.library.msu.ac.zw//handle/11408/4076 Title: Portrayal of " other" christian denominations on christian networks focus on Yadah TV and Christ TV Authors: Makhohliso, Adonia Abstract: The study seeks to establish the representation of the ‘other’ in the process of creation of meaning by Pentecostal churches UFIC and PHD Ministries in Zimbabwe using Television. It explores the production processes of these Christian Television channels in the content that was broadcast on Yadah TV and Christ TV from the period from January 2015 to December 2016. The study used a qualitative research paradigm. Data was collected using in-depth interviews, observation and archival research. Data was analysed using Critical discourse analysis and Semiotic analysis. The study established that the Christian television channels Yadah and Christ TV use television to create Christian religious meaning. This is whereby the Christian channels promote their doctrine of prosperity gospel and during the process the portrayal of ‘other’ Christian denominations takes place. The Christian television channels which are owned by Pentecostal churches UFIC and PHD Ministries positively portray other Pentecostal churches while they portray other non-Pentecostal churches negatively. This gave them an advantage in the religious market to gain more audiences some of them coming from other Christian denominations. 2017-06-01T00:00:00Z Makhohliso, Adonia https://cris.library.msu.ac.zw//handle/11408/4074 Title: The ‘socialness’ of online social media: Conversations with selected Midlands State University students. Authors: Moyo, Vanessa Y. Abstract: This study examines the socialness of online social media, specifically WhatsApp and Facebook. Literature (Papacharissi 2010, Bauman 2013), shows that online social media helps in creating communities, bonds, socializing and gatherings just like organic communities. Facebook users can claim to have hundreds of friends in their network, yet sometimes find it difficult to name half a dozen people that they have actually met in their local neighborhood. While social networks have helped people to meet like-minded contacts online, they have had a more limited role in developing face-to-face contact in communities. Online social media such as Facebook and WhatsApp are not communities in any singular sense, but rather function as social venues in which many different communities may form (Papacharissi 2010). Moreover, these sites carry expectations of sociability, meaningful connection to others, empathy and support (Papacharissi 2010). These are all characteristics of organic communities. Whether the actual interaction on these venues reaches the level of a “virtual community” depends on how one sees it and definition. She further asserts that the rhetoric of social network platforms often valorizes communal language and imagery as well. Facebook’s log in page pronounces, “Facebook helps you connect and share with the people in your life” describing itself as a place of connection and as a “community.” She further asserts that, the use of the internet, as a site of convergence with multiple technologies, becomes an asset depending on how it is used. The internet then serves as a instrument of communication, and does not affect social change. Students retain different levels of action, based on which they can use the internet to inconsistent ends uses and gratification. Papacharissi offers an oversight on how online social media aids in the formation and not fragmentation of communities, depending on its varied uses across. The study explores the perceptions of selected Midlands State University students towards the socialness of WhatsApp and Facebook platforms. In fact, I examine to see whether the students see these platforms as strengthening or fragmenting day-to-day physical interactions in organic communities. 2017-01-01T00:00:00Z Moyo, Vanessa Y.