MSUIR Collection:
https://cris.library.msu.ac.zw//handle/11408/232
2024-03-28T19:03:53ZGraduates’ perception of tourism and hospitality degree program relevance to career attainment: a case of graduates from three state universities in Zimbabwe
https://cris.library.msu.ac.zw//handle/11408/6057
Title: Graduates’ perception of tourism and hospitality degree program relevance to career attainment: a case of graduates from three state universities in Zimbabwe
Authors: Musawenkosi Tapfuma; Oliver Chikuta; Felicity N. Ncube; Rudorwashe Baipai; Precious Mazhande; Vitalis Basera
Abstract: The process of making career choices is complex since there are diverse factors affecting students’ selection of programs when they enrol in higher and tertiary institutions. Just like in any other discipline, tourism and hospitality management graduates are affected by various factors when deciding their careers post-graduation. Preliminary studies have shown that a significant percentage of tourism and hospitality graduates divert from tourism to some other, sometimes totally unrelated, industries for employment. This study seeks to discover tourism and hospitality degree graduates’ perceptions and career attainment in Zimbabwe. The following critical questions were asked in order to achieve the objective of the study; Why do they enrol for the tourism/hospitality program in the first place, that is what factors affect the students’ selection process of tertiary education programs? and why do some end up in totally different fields after graduating? Qualitative research approach was adopted in order to understand the graduates’ perceptions, data was collected by the way of interviews. Data was analysed using the thematic approach. Findings revealed that while most of the graduates are employed in the tourism and hospitality industry in Zimbabwe, they are not satisfied with their jobs. Some feel that they studied tourism/hospitality as a last resort hence they do not have satisfaction while others are only in the industry because they do not have an option. Poor working conditions and poor remuneration were also cited as causes of dissatisfaction. There are however a significant number who do not regret their career choice.2021-10-04T00:00:00ZMusawenkosi TapfumaOliver ChikutaFelicity N. NcubeRudorwashe BaipaiPrecious MazhandeVitalis BaseraEconomic impacts of the Covid-19 pandemic on the Hotel business in Zimbabwe
https://cris.library.msu.ac.zw//handle/11408/6056
Title: Economic impacts of the Covid-19 pandemic on the Hotel business in Zimbabwe
Authors: Felicity N Ncube; Oliver Chikuta; Vitalis Basera; Rudorwashe Baipai; Precious Mazhande; Musawenkosi M. Tapfuma
Abstract: It is evident from literature that the spread of the Covid-19 pandemic has brought the worldeconomies to its‘knees’. No industry has gone untouched by the effects of this pandemic. Globally there has been an adverse impact on travel which is backbone of the hotel industry. This study focuses on exploring the impact that the Covid-19 pandemic has had on Zimbabwean hotelsector. The objectives of the study focused on investigatingthe impact of Covid-19 pandemic on hotel occupancy and revenue and proposing strategies that can be implemented for recovery post the pandemic.The study adopted amixedmethod approach, semi-structured questionnaireswere used to gather data from29(3-5 star)hotelmanagementacross the various major tourism cities in Zimbabwe. Findings reveal that the Covid-19 pandemic has had an adverse impact on hotel occupancy and revenue.Occupancy and revenue have dropped. Strategies have been employed by hotel to cope with the adverse impact of reduced occupancy and revenue, these include working with minimal staff to avoid increases exposure, closingother parts of the hotel to reduceoperational cost andoperating on take out bases. It can be concluded that hotels in Zimbabwe are not prepared for pandemics like Covid-19. It is therefore recommended that disastermanagement plans relating to pandemics be developed and implemented by hotels.2021-10-04T00:00:00ZFelicity N NcubeOliver ChikutaVitalis BaseraRudorwashe BaipaiPrecious MazhandeMusawenkosi M. TapfumaPerceptions and practice of tipping amongst domestic tourists in Zimbabwe
https://cris.library.msu.ac.zw//handle/11408/6053
Title: Perceptions and practice of tipping amongst domestic tourists in Zimbabwe
Authors: Precious Mazhande; Vitalis Basera; Oliver Chikuta; Musawenkosi Tapfuma; Felicity Ncube; Rudorwashe Baipai
Abstract: Tipping is a common practice globally and at times mandatory in some societies, at the same time, some communities regard tipping as taboo. African societies view tipping differently and this poses a challenge among international tourists, particularly those from the west who are used to expressing their gratitude towards a satisfactory service through giving a tip. While it is almost certain that some nationals will always give a tip, do Africans, particularly Zimbabweans subscribe to the tipping philosophy? There is not enough literature in academia on tipping amongst African tourists, particularly those in Zimbabwe. Preliminary review of literature has revealed that there are only two studies published on the tipping practice in Zimbabwe. The one focused on the impact of tipping on waiters’ service delivery as well as working relations among waiting staff (Mkono, 2011). The other study looked at the perceptions of hotel employees towards tipping and motivation (Kazembe, Mapingure & Chimutingiza, 2014). It is evident that the published studies were all supply side oriented without considering the demand side. This study seeks to interrogate the demand side by; (i) establishing the perceptions of domestic tourists when it comes to tipping; (ii) expose the nature of tipping amongst local tourists; (iii) establishing the motivation for tipping amongst domestic tourists. The study adopted a phenomenological philosophy, and used a qualitative design to collect and analyze data. The study conveniently sampled forty (40) domestic tourists from four (4) hotels in Zimbabwe and interviewed them. The findings revealed that domestic tourists in Zimbabwe perceive tipping as an appropriate and good practice. The main form of tipping indicated in the study is the monetary. The study also found out that the motivations for tipping are as varied as the people who practice it.2020-01-01T00:00:00ZPrecious MazhandeVitalis BaseraOliver ChikutaMusawenkosi TapfumaFelicity NcubeRudorwashe BaipaiThe role of creative tourism through arts and crafts in promoting inclusive tourism in Zimbabwe
https://cris.library.msu.ac.zw//handle/11408/5822
Title: The role of creative tourism through arts and crafts in promoting inclusive tourism in Zimbabwe
Authors: Musawenkosi M Tapfuma; Regis Musavengana; Rowen Magwaza
Abstract: With emerging forms of tourism, creative tourism has brought a shift in the tourism industry. Creative tourism is not fully embraced and there is paucity of studies on the new type of tourism in the developing world. The focus of this article is arts and crafts as a form of creative tourism and its role in promoting inclusive tourism from a community-based type of inclusive tourism. Using qualitative approaches in Zimbabwe cities, the study examines the role of creative tourism through visual arts and crafts in promoting inclusive tourism. The key findings of the study indicated that when managed well, visual arts and crafts have great potential in promoting inclusive tourism through the reduction of poverty and improvement of the livelihoods of the marginalised communities. However, artists encounter challenges in the production of arts and crafts that include lack of capital, lack of production space, lack of marketing, rivalry products from other countries, and lack of support from the government and local tourism organisations. Despite the challenges faced, artists appeal for strategies in financing and marketing, fair competition and relaxed government policies.2023-07-03T00:00:00ZMusawenkosi M TapfumaRegis MusavenganaRowen Magwaza