MSUIR Collection:
https://cris.library.msu.ac.zw//handle/11408/180
2024-03-29T14:22:17ZAdvertising Strategies and Tactics Applied by the Flea Market Traders to Alleviate Poverty in Zimbabwe. Case of Mupedzanhamo (Harare) and Global Flea Market (Gweru)
https://cris.library.msu.ac.zw//handle/11408/6049
Title: Advertising Strategies and Tactics Applied by the Flea Market Traders to Alleviate Poverty in Zimbabwe. Case of Mupedzanhamo (Harare) and Global Flea Market (Gweru)
Authors: Orpah Onwards Chivivi; Painos Moyo; Nyasha Mapuwei
Abstract: The once city council mandated flea markets later linked to Small to Medium Enterprises (SMEs) by the
Zimbabwean government to lobby for the sustenance of the then poor informal traders, have become booming
business in Zimbabwe due to advertising strategies and tactics applied by the small scale traders in Zimbabwe’s
urban centres such as Harare and Gweru in particular. Despite facing challenges such as arrests and demolition
of their sites by law enforcement agents and the city council police, these traders managed to pressurise local city
authorities who later introduced an orderly way of trading by constructing vending bays. Instead of spreading
their wares in the open to advertise them, the vendors and flea market owners resorted to advertising tactics such
as posters, newspapers, bill boards, disco music, and town crying. Goods brought into Zimbabwe by cross border
traders earmarked for flea markets business now fill urban centres’ flea markets. Customers with different tastes
for the goods on offer flood the flea markets as a result. Ironically, the once poor illegal flea market traders have
become rich landlords, commuter omnibus owners and shop owners who now move around in the city driving
latest vehicles. It is from this background that researchers looked for advertising tactics and strategies that
enabled the once poor illegal small scale traders to woo customers who throng their flea market bays to buy all
sorts of foreign goods on offer. The key research methods used include onlooker observation, surveys,
interviews, critical discourse analysis and hermeneutics of interpretation. The research found out that although
the once poor flea market owners now rich landlords and business people started as small scale traders, city
council and government’s interventions to formalize and legalize flea markets resulted in booming business as
advertising strategies and tactics were applied. The research also found out that flea market business is no longer
a prerogative for the poor urbanites because even the rich business people have also joined to own and even rent
markets as this has become lucrative business. It was clear from the finding of this research that poverty,
deprivation and vulnerability have become a thing of the past since flea markets have become sources of poverty
alleviation in Zimbabwe’s urban areas changing the illegal small scale traders’ status from rags to riches. The
researchers concluded that Zimbabwe is likely to be a flea market economy than a manufacturing economy. The
researchers recommend that the Government should give full support to the flea market economy as it
contributes 50% of private centre employment. The Government needs to open up to foreign investors to revive
the ailing economy2014-01-01T00:00:00ZOrpah Onwards ChiviviPainos MoyoNyasha MapuweiOpportunities and challenges in implementing the Education 5.0 policy in tertiary institutions in Zimbabwe
https://cris.library.msu.ac.zw//handle/11408/5926
Title: Opportunities and challenges in implementing the Education 5.0 policy in tertiary institutions in Zimbabwe
Authors: Notion Mabwe; Wilson Mabhanda
Abstract: There is a recent growing interest among scholars, academics and policymakers to find a lasting intervention to resuscitate the Zimbabwean economy, which has been under-performing for the past three decades. The paper assesses the opportunities and challenges in implementing the recently introduced Education 5.0 policy drawing upon a case study data from the two selected tertiary institutions in Zimbabwe. The study is a qualitative research of an interpretive philosophical dimension. It generates data from conveniently selected research participants. The exploratory research design informs the data collection and the analysis that uses the thematic approach. Face-to-face in-depth interviews and document analysis were employed to generate data. The findings of this study reveal that the Education 5.0 policy has productive opportunities which immensely contributed to national economic development. Some of the productive opportunities include employment creation, increased trade, and exploitation of mineral resources, economic development and poverty alleviation. The findings also revealed some of the primary challenges of implementing the Education 5.0 policy that include lack of adequate government funding and support resistance to change, policy inconsistence and poor orientation of the policy. The study recommended that the government of Zimbabwe should conduct regular workshops to raise awareness of the Education 5.0 policy framework as well as maximizing funding efforts to ensure effective implementation in tertiary institutions in Zimbabwe.2023-09-30T00:00:00ZNotion MabweWilson MabhandaKnowledge Management as a survival strategy to enhance competitive advantage in the Zimbabwean Tourism and Hospitality industry
https://cris.library.msu.ac.zw//handle/11408/5749
Title: Knowledge Management as a survival strategy to enhance competitive advantage in the Zimbabwean Tourism and Hospitality industry
Authors: Clemence Zvobgo; Orpah Onwards Chivivi; Barbra Marufu
Abstract: The Tourism and Hospitality industry has been exposed to turbulent business environment as a result of the
unstable economic challenges affecting the Zimbabwean economy. .In this unpredictable environment, thinking
smart creates sustainability hence the study aims to leverage the appropriateness of Knowledge management as a
survival strategy to enhance competitive advantage in the Zimbabwean Tourism and Hospitality industry:The
research was prompted by the observation that, despite Zimbabwe leapfrogging in the tourism sector from the
time of multi currency, the country remains essentially a consumer nation with nothing to show on the
knowledge based economy. The researchers used a descriptive research design to systematically examine the
significance of incorporating knowledge management concept in human resource policies, culture, structure and
ICT systems in the hotel and tourism sector in Zimbabwe. Questionnaires and interviews were used to collect
data. The main findings are that human resources does not align its policies with knowledge management
practices. Lack of knowledge management system in the ICT is affecting knowledge sharing and utilisation to
take place. Bureaucratic organizational structures and individualistic or unsupportive culture are hindering the
flow of information from deep smarts to novice. Poor knowledge management comes from lack of clear human
resource management procedures, lack of policies for management of intellectual capital and lack of learning
culture and organizational structures. The study recommends that human resources should align knowledge
management with rewards, support knowledge sharing culture, teamwork and reduce bureaucratic structures
.There has been a general shift from traditional information management approach whereby data with no real
meaning is stored ,shared and captured. A Knowledge Officer to be used. A paradigm shift from tall
organizational structures to more flatter and matrix structures so that knowledge can flow freely in the entities2015-01-01T00:00:00ZClemence ZvobgoOrpah Onwards ChiviviBarbra MarufuImpact of Covid 19 Pandemic on the performance of Medical Aid Societies In Zimbabwe
https://cris.library.msu.ac.zw//handle/11408/5676
Title: Impact of Covid 19 Pandemic on the performance of Medical Aid Societies In Zimbabwe
Authors: Tanaka T. T Mutero; Blessed Mveku; Peter Bhibhi; Munyaradzi Chagwesha; Mike Mudzamba
Abstract: This research study was inspirational to know and understand the impact of COCOVID-19andemic on the performance of Medical Aid Societies in Zimbabwe. The objectives of the study were to determine the impact of COVID-19 on membership uptake, examine the impact of COVID-19 on the profitability of medical aid and assess the impact of COVID-19 on claims management. A literature review provided the foundation and knowledge, understanding and scholarly debates of the impact of COVID-19 medical aid societies. The study adopted the quantitative research methodology and constructed a questionnaire and conducted interviews distributing them to 80 correspondents. Data collected was analysed using IBM SPSS statistics version 20 and the findings of the data were represented on tables. The hypothesis of the study H0 was accepted as COVID19 had an impact on the membership uptake, profitability, and claims of medical AID Schemes in Zimbabwe. The sample size used was 80. Recommendations on how to manage medical aid societies’ performance in a crisis is according to the findings of the study are proposed. The recommendations include engaged membership, blockchain technology, and hybrid billing model. The study proposed that future researchers can compare the use of telehealth services in other countries during pandemics of this nature and its role in Zimbabwean Medical Aid societies for the sustenance of their performance.2023-01-01T00:00:00ZTanaka T. T MuteroBlessed MvekuPeter BhibhiMunyaradzi ChagweshaMike Mudzamba