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ID: 91fb5f9f-e0e3-402d-b679-36beca982781 - Effectiveness of customer retention strategies in managing customer attrition in the airline industry in Zimbabwe
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222
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ID: 8df82d79-f086-476b-a32e-0add6a3ae4cd - The effectiveness of Personal Selling on company performance. A case of C.T. Bolts
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219
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ID: f2c400ae-f429-4736-ba9d-69ea9a328080 - The effect of social media on customer purchase decisions in the beverages industry in Zimbabwe.
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219
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ID: 4529f4c1-0f44-49d3-bfc1-a3aff4232929 - An evaluation on the impact of internal marketing strategies on organizational performance
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204
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ID: da4c3dd1-830c-43f8-bc5a-6f2c9f6baf5a - The impact of green marketing strategies on customer purchase decision in Zimbabwe's FMCG sector
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200
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ID: 7454627f-7541-4c7d-aa81-43b5e3784ac3 - An evaluation of the quality control systems used in the shoes, leather and allied products industry: a case study of the Zimbabwe Bata Shoe Company, Gweru
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194
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ID: 92b56b54-0ddf-451b-8d82-e37c02983047 - The impact of loyalty programs on customer repeat purchase: a case of the hospitality sector in Harare
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190
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ID: f95d9672-4faf-4983-8e35-1e94dc27fecb - The effectiveness of network marketing in enhancing market share: a case of Doves Assurance company
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189
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ID: 8fd2c103-7956-47b7-8863-c2a6953537ee - The impact of public relations strategies on taxpayer compliance levels in tax authorities.
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178
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ID: 9b19b47d-fad8-4c26-9f1f-dc8f45ab818b - Evaluating the effectiveness of the logistics system on company perfomance: a case study of Grain Marketing Board
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177
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ID: fd5383e2-c180-4c12-8cc3-f1c3edbb42eb - The impact of corporate branding on company performance: a case study of Olivine industries
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176
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ID: 57f808ca-282a-449f-98ee-19dce4e37d40 - The influence of social media interactions on brand equity: A case of Old Mutual Zimbabwe
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167
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ID: 12b544f7-2390-47bc-99a4-97dcf451ad1a - The effectiveness of line extension strategies on brand sales performance: case of Unilever Zimbabwe Harare branch
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162
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ID: 7d7be29c-c159-4393-9e96-218d4f09c513 - The effectiveness of brand equity on creating customer loyalty: a case of sign graphics private limited company, Harare.
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155
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ID: 792b739e-766e-4cd9-a475-97ab7a8f90c6 - Football as a space for marketing and relationship marketing in Zimbabwe : case of selected companies
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153
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ID: a9681f8a-652f-4460-9fca-bb874246e287 - To assess the effectiveness of supplier relationship management strategies on service quality: a case of Shomet Construction private limited.
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151
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ID: 63ccce3e-0fad-4e89-9f03-91f84cc5c3b3 - The effects of mobile money transfer services on traditional banking services offered by banks: case study of BancABC
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147
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ID: b07dd76b-9e27-4402-a6f3-9e3e0ab5acf3 - Evaluating the influence of direct marketing on company performance in the bakery and confectionery Industry: a case of Bakers Inn, Gweru
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147
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ID: d24c48b2-1fd4-45e7-b73e-d79c8984bb1c - Investigating the effect of billboard advertising on company performance: a case of Sable press private limited.
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139
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ID: c1656bc6-418d-4fe8-8cd4-22967899baa2 - The effects of sales promotion strategies on company performance: a case of Telone Zimbabwe
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138
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ID: 93aab0d5-6a83-4c0f-85f0-30c70c0b39a6 - The impact of generic strategies on company performance: a case of the bakery industry in Zimbabwe.
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137
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ID: dd70e8fb-fbc3-40d1-b261-c5a7558fed5c - The effectiveness of differentiation strategies on company performance: a case of Gtel Zimbabwe
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135
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ID: da424b7f-6057-404e-9fdb-4a37d85fbfdb - An evaluation of the management of customer experiences by Zimbabwean commercial banks.
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134
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ID: d9a2ece4-cd70-4456-9d6d-12919d03a57b - Effectiveness of online purchasing attributes on company performance: a case of Telone Zimbabwe
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132
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ID: 6d547b6c-98ae-4ccd-bccf-22c55dc3b5fe - The effect of consumer ethnocentrism tendencies towards foreign manufactured products and local products in the food manufacturing industry in Zimbabwe
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128
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ID: e12056f7-15c8-4334-ab69-340d5ffd0617 - The effect of board independence on liquidity risk management in the Zimbabwean banking sector
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127
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ID: f7c0d623-3ff3-44be-9e30-9f100a31b165 - Influence of the rebranding strategy on brand preference: case of the Zimbabwe Broadcasting Corporation (ZBC).
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123
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ID: 197de029-6a45-41ad-982b-c2a19212a059 - Investigating the effectiveness of Facebook marketing on firm competitiveness in the Real Estate Sector in Zimbabwe: A case of Trevor Dollar Real Estate.
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122
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ID: 5b8ba298-f479-47a3-9361-fef916a692ec - The impact of service quality on customer satisfaction. A case of Tobacco sales floor .
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118
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ID: 298492e6-9d55-490a-a6e9-0f14cb517889 - The influence of promotion mix on purchasing behavior in B2B markets: case of Tatu Holdings
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116
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ID: e7358a43-2533-49f6-9298-9553b47eb832 - An analysis of the effectiveness of corporate social responsibility in establishing brand loyalty - Case of Delta Beverages-Chibuku.
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115
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ID: 2dd1d776-f3ae-436a-a90a-551c3d4408fc - The influence of green advertising on sustainable plastic packaging waste disposal: case of Beitbridge urban households.
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111
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ID: 656f988d-e763-4d8d-bc32-d02186a103cb - Assessing the influence of inbound logistics on company performance: a case of Browncast steel company (Pvt) Ltd.
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109
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ID: c9ec8a5d-b33f-41a5-b3ac-81463da01fd7 - The effect of organisational citizenship behaviours on Service Quality: a case of Midlands State University
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104
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ID: 73fdbfb4-320b-415d-8190-bec9b514f795 - Analysing the importance of private brands in improving company performance: a case of Tynserv distributors (bonita brand).
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101
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ID: 2d37c4c1-e83d-4a08-b7f6-c069aec84688 - The effects of product positioning on company performance: a case of grain marketing board.
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100
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ID: 019a61af-4f74-422a-b923-4e800a20740f - The effectiveness of customer service strategies in improving customer loyalty: case of First Mutual Life
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93
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ID: 2d768bda-cae5-4709-885f-9a4edb15b377 - Franchising as a strategy for firm competitiveness: a case study of Dairiboard Zimbabwe Private Limited.
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90
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ID: 64ef5f9e-8806-4c8d-b768-e5a921219c89 - The impact of service quality on brand equity in public road transport: a case of Zimbabwe United Passengers Company
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90
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ID: 38a780ab-cc77-4a5d-9d9e-fd14b9ec044b - An analysis on the role of corporate identity on influencing company performance in the insurance sector in Zimbabwe. A case of NicozDiamond Insurance Limited.
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89
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ID: 889772d3-86bf-4f31-8cbe-f1f89ff109af - Effectiveness of employee compensation strategies on improving employee performance in the minerals marketing sector in Zimbabwe: a case of Minerals Marketing Corporation of Zimbabwe (MMCZ)
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89
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ID: da7faed1-a81b-42d9-a3e9-aeecb8795ee1 - The influence of digital products on company performance: the case of Manica Post
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88
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ID: d2df1dbf-c464-4784-b638-bf9022b3eac2 - Impact of quality management system on company performance. A case of Steelmakers Zimbabwe Pvt Ltd.
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87
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ID: 8d6dffc8-ad57-485a-9370-22d27b55c7a7 - The effectiveness of promotional activities carried out by higher and Tertiary institutions on students’ choice of university
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85
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ID: b26ad61a-fe60-41c9-bae8-2ed078eda503 - The effectiveness of rebranding on consumer purchasing decisions. a case study of the Grain Marketing Board.
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81
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ID: c015e76e-13bf-40c4-adcd-351e5fa84a6c - An assessment of the effect of gender identity on the consumption of alcoholic beverages advertising: a case of Delta Beverages
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78
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ID: a82d03ef-b094-4df2-a0c2-84fa61a205e1 - The evaluating the effectiveness of advertising controversial products on consumer purchase decision
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76
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ID: b15820bc-a550-41c2-92d1-3cf3485a4b13 - The effects of product positioning on company performance: a case of grain marketing board.
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73
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ID: e55ddcdc-c56d-49f2-99e6-bad4d728fef1 - Evaluating the effect of brand equity and its implications on customer lifetime value. a case of nebula agencies trading as Fabs hardware, Westgate, Harare.
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71
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ID: b9761b78-d9be-4559-ab18-41eabce4a1b5 - An evaluation of product diversification as a survival strategy: a case study of Comhold Services
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70
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ID: 3a186c0c-207e-415d-b0cf-c14881c8bffe - Service automation and competitiveness in the luxury travel coaches in Zimbabwe. A case study of Pathfinder luxury coaches.
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67
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