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MIdlands State University Institutional Repository
Research Outputs
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Advertising
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Showing results 1 to 3 of 3
Issue Date
Title
Author(s)
2013
"Advertisers do not sell products or services but benefits of products or services": the case of ZB SMS banking advert in Zimbabwe
2014
An analysis of the language of communication used by Barclays Bank Zimbabwe
2015
The evaluating the effectiveness of advertising controversial products on consumer purchase decision
